Trusted by Vets. Loved by Dogs.
Powered by nature, made with love
Prime100 is an independent Australian owned pet food manufacturer based in Melbourne. We are leaders in the industry manufacturing functional diets designed by Australia’s leading Veterinary specialists and nutritionists.
Innovative and functional targeted diet
Super premium dry food specially formulated with a single meat protein – Kangaroo, Salmon or Chicken. Our single protein range is gluten free, grain free and GMO free.
SK-D Air Kangaroo & Pumpkin
An advanced novel hypoallergenic protein diet designed with low to acute food responsive indications. Highly suited as an elimination diet and weight management for adult and senior dogs.
SK-G Air Duck & Sweet Potato
Specifically designed with a hypoallergenic protein and functional fibre, this diet provides a carefully balanced calcium and phosphorous ratio essential for large, giant breeds and growing dogs.
SPD Air Chicken & Brown Rice
This has been formulated with ingredients to assist the digestive and cardiovascular system, can also benefit the nervous and reproductive systems. A complete and balanced diet for dogs of all ages.
SPD Air Lamb & Rosemary
Made from Australian grass fed lamb together with key functional ingredients, to assist with gastrointestinal health and inappetence in dogs. Ideal for active and adult dogs.
SPD Air Lamb, Apple & Blueberry
This is made with grass fed Australian lamb and key functional fruits like blueberries and apples, to help provide young growing dogs with essential nutritional support. A complete and balanced diet for puppies.
SPD™ Fresh Rolls.
complete health of your dog
Our Prime100 Single Protein Diet™ rolls (SPD rolls) offer a single source of protein which can assist with food sensitivities and other indications. Quality limited ingredients with purpose are combined to ensure a healthy, balanced, low allergen diets for all growth stages, from puppies to seniors.
Innovative and functional targeted diet
Super premium dry food specially formulated with a single meat protein – Kangaroo, Salmon or Chicken. Our single protein range is gluten free, grain free and GMO free.
Innovative single protein treats
Our real meat treats are 100% Australian made dog food, that provide a rich single source of protein with no preservatives or fillers; an important part of a functional diet and prime time treat for your pet.
Our Story.
Australian Made, Australian Owned
We’re an independent Australian owned pet food manufacturer based in Victoria. Our functional diet has been created in partnership with Australia’s leading veterinary experts to innovate animal nutrition. The natural, 100% human grade ingredients contained in a controlled diet, frees animals of low to acute food sensitivities. It’s the diet our pets deserve.