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Trusted by Vets. Loved by Dogs.

Powered by nature, made with love

Prime100 is an independent Australian owned pet food manufacturer based in Melbourne. We are leaders in the industry manufacturing functional diets designed by Australia’s leading Veterinary specialists and nutritionists.

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Innovative and functional targeted diet

Super premium dry food specially formulated with a single meat protein – Kangaroo, Salmon or Chicken. Our single protein range is gluten free, grain free and GMO free.

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Prime 100 Air Dried

SK-D Air Kangaroo & Pumpkin

An advanced novel hypoallergenic protein diet designed with low to acute food responsive indications. Highly suited as an elimination diet and weight management for adult and senior dogs.

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SK-G Air Duck & Sweet Potato

Specifically designed with a hypoallergenic protein and functional fibre, this diet provides a carefully balanced calcium and phosphorous ratio essential for large, giant breeds and growing dogs.

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SPD Air Chicken & Brown Rice

This has been formulated with ingredients to assist the digestive and cardiovascular system, can also benefit the nervous and reproductive systems. A complete and balanced diet for dogs of all ages.

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SPD Air Lamb & Rosemary

Made from Australian grass fed lamb together with key functional ingredients, to assist with gastrointestinal health and inappetence in dogs. Ideal for active and adult dogs.

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SPD Air Lamb, Apple & Blueberry

This is made with grass fed Australian lamb and key functional fruits like blueberries and apples, to help provide young growing dogs with essential nutritional support. A complete and balanced diet for puppies.

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SPD Fresh Rolls.

complete health of your dog

Our Prime100 Single Protein Diet rolls (SPD rolls) offer a single source of protein which can assist with food sensitivities and other indications. Quality limited ingredients with purpose are combined to ensure a healthy, balanced, low allergen diets for all growth stages, from puppies to seniors.

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Prime 100 - Single protein diet rolls
Prime100 SPD ZeroG

Innovative and functional targeted diet

Super premium dry food specially formulated with a single meat protein – Kangaroo, Salmon or Chicken. Our single protein range is gluten free, grain free and GMO free.

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Prime 100 ZeroG
Prime100 - Single protein treats

Innovative single protein treats

Our real meat treats are 100% Australian made dog food, that provide a rich single source of protein with no preservatives or fillers; an important part of a functional diet and prime time treat for your pet.

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Prime 100 Single protein treats

Our Story.

Australian Made, Australian Owned

We’re an independent Australian owned pet food manufacturer based in Victoria. Our functional diet has been created in partnership with Australia’s leading veterinary experts to innovate animal nutrition. The natural, 100% human grade ingredients contained in a controlled diet, frees animals of low to acute food sensitivities. It’s the diet our pets deserve.

Prime 100 - Our Story